FOR RELEASE: November 11, 1996 CONTACT: Chevrolet/Geo Communications Phone: (800) CHEVY-MI or: (810) 492-8841 Fax: (810) 492-8853
WARREN, Mich. -- Chevrolet announced today that its all-new midsize Malibu sedan would impress buyers with its high quality, reliability and dependability, plus an extensive standard equipment list for only $15,995 (including destination charge).
"Malibu is for the smart shopper who demands a great car at a good price," said James H. Heckert, Chevroletís Malibu brand manager. "You can buy a popularly-equipped Malibu and a computer for your college student for less than a comparable Toyota Camry."
The Malibu midsize sedan lineup consists of the standard Malibu for $15,995, with a 2.4L four-cylinder engine, and the Malibu LS for $18,715, with a 3.1L V6 engine. The only major options for the LS model are a sunroof and a CD player.
Malibu has the most impressive list of standard equipment in the midsize car segment, plus the safety and reliability/durability features that customers want:
The popularly equipped Malibu enjoys a price advantage versus several of its similarly equipped competitors, many of which offer rebates. Chevrolet expects the standard Malibu to be its volume leader at $17,006, when popularly equipped, approximately $3,000 - $3,500 less than a major volume competitor such as a similarly equipped Toyota Camry CE or a Honda Accord LX. Malibu will also be priced hundreds of dollars less than a similarly equipped Ford Contour GL or Dodge Stratus.
The Chevrolet Malibu also enjoys other advantages versus its competition. Malibu has more front and rear head room and more trunk room than the Ford Taurus. It also has more interior room than the Honda Accord, Toyota Camry, Ford Contour, Dodge Stratus and Nissan Altima GXE. Anti-lock brakes are standard on Malibu, but add to the cost of Toyota Camry CE, Honda Accord LX, Ford Contour, Dodge Stratus and Nissan Altima GXE.
"Chevrolet dealers in all markets are rushing their orders to us for Malibu," said Heckert. "We have 40,000 orders so far."
"Value has made Chevroletís Lumina and Cavalier very successful," said Heckert. "We are maintaining that value tradition with Malibu, and we will win customers from our domestic and import competitors with Malibuís impressive combination of dependability, standard content and value."
The Chevrolet Malibu will begin arriving at Chevroletís 4,400 dealerships across the country late in 1996, and during the first quarter of 1997.
Go to 1997 Malibu award presentation information.